I am a freelance copywriter too and love blogging

I also review movies

And you thought you had a bad day???

Written by Joy Dembo. Posted in Archive

I don’t know why I bothered to wake up yesterday????

The first thing I was presented with was a blocked loo! As I flushed, up came a deluge of water and sawdust! Sawdust! My daughter had cleaned her hamster cage and emptied the last bits of sawdust into the loo and voila! Blocked loo! Of course, she vehemently denied it, in spite of the “evidence”! I rushed to the hardware store and bought a plunger and thankfully managed to clear it, but now I was running hopelessly late for an appointment.

I almost killed myself getting there on time and then proceeded to wait…and wait…

I had arranged to meet a client at M&A. He is a printer who had to see me “urgently” to discuss web copy he needed written. Eventually I called him and guess what??? He forgot! And hastened to tell me that he was in CARLETONVILLE, so clearly there was no point in waiting for him.

I set off to my next appointment and no sooner had I pulled off, than my daughter called to say that my little toy pom had caught a bird and injured it! I told her to put the bird in a box and take it to the vet. She was screaming and crying that she couldn’t do this alone …blah…blah… I remembered the sawdust in the loo (ohhh..she is 24, by the way!), and said “Make like Nike and just do it!!!”.

I got to the office and was just starting to unwind when I got a frantic call from my son to say he has a stomach ache! He is almost 17, by the way! OK, I am a genius (pun intended), I know, but what the *&^% was I supposed to do??? So, I told him to take a Buscopan and stop bothering me!

Half an hour later the phone rang again…I was afraid to answer it!

It was my husband to tell me he feels like death! I told him to go to the doctor. He then proceeded to tell me that he can’t go the doctor, because it’s the month end he has to report to Chicago before the end of the day, etc etc (He is an Accountant, by the way). Ok, so what the *&^% can I do??? ARRRGHHH!!!! Make the death feeling go away? Make Chicago go away??

From then on the day just descended further and further into the quagmire! Nothing serious…just stuff like losing a document on my computer due to a power failure. Not load shedding…that I would have been prepared for. Just click! And blank screen in front of me! And, then of course, there was the little issue of dropping a bottle of tomato sauce, which naturally broke, and guess who spent an hour cleaning “tomato sauce spatter” off everything but the ceiling!?

Enough said!

Thank G-d it’s now Thursday!

Until One is Committed....

Written by Joy Dembo. Posted in Archive

there is hesitancy, the chance to draw back, always ineffectiveness.

Concerning all aspects of initiative (and creation) there is one elementary truth, the ignorance of which kills countless ideas and splendid plans.

That the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one, that would never otherwise have occurred. A whole stream of events issue from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no-one could have dreamt would have come their way.

Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.

Begin it now!

Johann Wolfgang von Goethe (1832)

Von Goethe, German poet, novelist, playwright, courtier, and natural philosopher, is acknowledged as one of the greatest figures in Western literature.

The above piece is a direct translation from the original German, and carries a powerful message about commitment.

Imagine if Thomas Edison or Alexander Graham Bell or Louis Pasteur had not been committed and just given up????

How to write a good Recruitment Ad!

Written by Joy Dembo. Posted in Archive

I thought I would share some tips on how to write a good recruitment ad, with all of you!

Recruitment ads should be written with the AIDA principle in mind!

A = Attention

I = Interest

D = Desire

A = Action

So, how do you attract attention?   With your Headline of course!  If you don’t address your target market or use some form of attention getting device, such as clever use of words, you are wasting 80c in every Rand you spend!
Now you have your reader’s attention, how do you get him to read further?  By generating interest ie.  Tell him a little about the job!  Not your entire 12 page job spec, but try and get across the challenges that the position offers, as well as the key performance areas.

You want that perfect candidate to drool!  So, you have to entice him with benefits… ie. remuneration package, great working environment, fabulous offices, sexy boss (just kidding) etc.

Ok.. he WANTS this job!  Now its time for action!  Your response para must be clear and simple.  Don’t make it difficult for him to respond…include fax and e-mail contact details and if you are up to handling queries, include a telephone number.

Always remember who you are talking to.  If you are recruiting for an executive post, it’s usually best to write in the third person and try and keep it formal.  Use as many relevant corporate buzz words as you can get away with!

If it’s a creative or more junior position, let the creative juices flow…write in the second person and avoid corporate buzz words and the “hot potato” approach.  

Of course, your media selection is very important too, as is the use of  clever concepts and/or colour and/or visuals, if you have the budget!   

Consider composite advertising if you have more than one position  - its cheaper than having to include the common matter (Intro, benefits and response) over and over!

There is a high desperation level in SA, with millions of people unemployed, so remember to clearly outline the inherent requirements of the job!  If you are looking for a “rare animal”, you need to make sure that your man spec is right on target or you will get thousands of chancers applying!

If you need any further advice, give me a shout!